We're bombarded by millions of stories every day. I help brands tell the ones that stand out — through strategy, design, and a decade of craft in content marketing, now supercharged with AI.
Brands I've teamed up with
First-time manager, lifetime learner. Less hands-on typing, more hands-on strategy — teaching machines (and humans) how to write better, and charting new frontiers in AI content creation.
Grew from Account Executive to Senior AE, building brand narratives that fuse strategy, storytelling, and visual execution for global tech and consumer brands.
Ran an independent tech news portal covering consumer electronics and enterprise technology trends — reviews, perspectives, and industry commentary.
Press releases, social campaigns, eDMs, event photography and video for B2B clients including Adobe, Fitbit, Lenovo, and Zebra Technologies.
Led the division media team, photographed ministerial visits, and produced The Lion Sentinel — a triannual magazine with a circulation of ~20,000.
From International PR and graphic design to web design, social storytelling, long-form content, and photography — I've spent my career helping companies across industries hammer the point home.
Off the clock: film and digital photography, cinema old and new, role-playing games (Mass Effect, Detroit: Become Human), and rocking out to all sorts of musical tunes.
B.A. Digital Media (Web Communication), Murdoch University · Diploma in Business & Social Enterprise, Ngee Ann Polytechnic
Two years of teaching machines (and humans) to write better has taught me one thing: craft matters more than ever.
Read →2 April 202636 frames per roll is the best editorial discipline I never got in a marketing course.
Read →Whether it's a brand narrative, a content strategy, or just a good conversation about tech and storytelling — my inbox is open.